Senior Lecturer - Institute of Design for Industry and Environment – College of Creative Arts - Massey University – Wellington, New Zealand.
Amanda Bill is a sociologist of design. Her work challenges conventional ideas about creativity in the cultural economy by exploring how various understandings of creativity are put to work in different cultural and political contexts. She has researched the interplay between government, educational institution and industry expectations in the case of educating fashion designers. Amanda is particularly interested in studying creativity as a form of performative knowledge. She has a PhD. in Sociology and Women’s Studies from the University of Auckland, is a textile designer and has lectured in design since the inception of design degrees in New Zealand in the early 1990s. Formerly programme leader for the Massey Bachelor of Design in Textiles, she has also taught in visual communication, industrial, and fashion design programmes.
